Zorn Social – We are Digital Marketing and Social Media
To be clear, a ‘digital agency’ still cares very much about the quality of design and overall aesthetics of every asset associated with a brand – whether it be print or digital. However, they also take special care to ensure that each brand asset and/or application functions in a way that helps companies to reach their goals. They have the tools and skills necessary to create ideas and assets and put them to work in the most efficient ways.
A digital agency’s focus goes beyond just the aesthetics of design but also considers the overall user experience on every digital platform, regardless of the device used. From web development and UX/UI web design to SEO, social media, and content marketing – and everything in between – a digital agency works to deliver a functional design that looks great and drives business growth.
Digital agencies also tend to specialize in a specific area of digital marketing/advertising, in a particular niche market, a general business size or type, or an otherwise specified client base. By doing this, they hire for a specific skill set, and obtain more experience in a focused area vs. trying to be everything to everyone.
It’s nearly impossible for a modern marketing and/or advertising agency to completely ignore the digital side of the industry, which means most successful agencies consider themselves both creative and digital. However, it’s where the agency’s passion, focus, and commitment to your success that ultimately makes the difference.
THE DIGITAL ADVANTAGE(S)
A digital agency understands the value of investing in advanced technology, as well as in highly skilled web developers, programmers, digital marketing professionals, and SEO experts. With advanced skills and technology at their fingertips, digital agencies can offer multiple digital solutions to their clients, along with traditional creative design and branding services.
WHY CHOOSE A DIGITAL AGENCY?
Today’s buyers are tech-savvy and want to find the best products and services at the best prices. You better believe they will shop around until they find what they feel is the best deal. If your business isn’t utilizing the latest technology and as many channels as possible to reach your target audience, you risk not being found in today’s online market.