Social Media Engagement
Since social media paradigms go through radical changes every day, the strategies considered best practices to increase social media engagement today may be obsolete tomorrow.
To survive in such a turbulent landscape, you must keep a vigilant eye for algorithm updates, the hottest trends, foundational changes, and the best social strategies to keep your social media engagement rates upward. Below, let’s explore some of today’s trendiest strategies to boost social media engagement.
Question posts encourage your audience to share their interests and ask questions to learn more about you as a brand. This way, you’re no longer a faceless brand but now share a connection with your follower. As more and more followers comment with their opinions, ideas, and experiences under your posts, it drives up your engagement rates.
Carousels are an expert-recommended way to boost your presence on social media platforms like Instagram. Even the Director of Social Media, Aia Adriano, spoke in favor of carousel posts saying, “[it] increases engagement and time spent on the post simply because there’s more to consume.”
Moreover, since multiple slides are involved in carousel posts, it also increases their chances of appearing several times on the feed since there’s much to offer the audience.
Nothing captures the interest of your followers more than a giveaway or discount announcement. It’s human nature to get drawn to items that can be purchased at a low price, and when they’re absolutely free of cost, the crowds will go out of their way to get their hands on them. This means a guaranteed way to get a boost in your social media engagement stats.
Video marketing is a popular way to reach a wider pool of audiences on social media. Today, with the advent of short-form videos, brands can easily attract the younger generations, allowing them to absorb your content without any fluff easily. Moreover, these videos positively impact your page’s SEO, allowing you to improve your ranking scores on Google.
Consumers increasingly turn to influencers for product recommendations and reviews as influencer marketing rises. By collaborating with influencers, you can benefit from their vast reach that is less likely to reach you organically.
Not only are such collaborations a more economical option than social media ads, but they also provide your audience with the type of content that interests them the most, resulting in a guaranteed increase in engagement.
It’s time to put your A-game on and take over social media platforms with Zorn Social. From developing to organizing an effective social media strategy, Zorn Social is your one-stop solution to elevate your social media presence and drive increased traffic your way. It’s time to take the competition by the horns and enjoy the benefits of planned campaign strategies from your business’s unique perspective.